Club Med wants to add a participative experience to its online consumers’ buying process.
The creation of a dedicated mini website, a one page responsive experience, inviting its clients to share their future holidays on social media, with a few clicks.
At the end of the shopping process, the clients are invited to go on the mini website and enter their information regarding their future journey with Club Med. That generate instantly a countdown that they can share on their different networks. This countdown established in 3 simple steps:
Every new important step, an email is sent to encourage them to update their countdown and publish it again.