In order to support its operation of transparency about surimi, Fleury Michon wants to implement a brand content system enabling consumers to follow the key steps of the campaign #CheckForYourself, going from the Vendée region (France) to Alaska (USA), through the city of Le Havre (France).
Several live tweets sent by a tandem community manager/artistic director (photographer) showing the storytelling of the campaign #CheckForYourself in real time on Fleury Michon’s all digital ecosystem: Facebook, Twitter, Google+ and Youtube, as well as on the group’s website.
This system enables to show the different actions of the brand in real time to the fans community and Internet users and to make them concrete.
Different key moments of the operation:
In total, more than 5000 comments have been published on social networks consecutively to these live tweets (Twitter Reach of 13 millions).
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