For the release of the New Mini 5 doors, the brand teams up with Spotify to test the knowledge of its huge fan base with a special musical quiz.
The development of an application for the portugese market.
- Users connect on a mini website via their Facebook credential.
- The application analyses their musical taste in order to define a user profile (Urban, Rock Addict, Jazz Lover etc.) then it geolocalizes the user and place him on a map.
- The user teams up with five other players to fill the car and answer to a special musical test.
Scores are not given depending a true or false answer but depending on the other team members answers. The more the team members gave the same answers the more points they get.
- For every question. A playlist is generated based on the more frequent answers.
- Members of the the 3 best teams get a 3 month premium spotify account