For the release of the New Mini 5 doors, Mini teams up with Spotify to test the knowledge of its huge fan base with a special musical quiz.
The development of an application for the Portuguese market:
Users connect on a mini website via their Facebook login and password.
The application analyses their musical taste in order to define a user profile (Urban, Rock Addict, Jazz Lover etc.), then it localises the user and places him/her on a map.
The user teams up with five other players to fill the car and answers to a special musical test.
Scores are not given depending on a true or false answer but depending on the all the other team members their answers. The more the team members gave the same answers the more points they get!
For every question, a playlist is generated based on the most frequent answers.
Members of the 3 best teams get a 3 month premium Spotify account!