On the 21th of April 2015, Google rolled out a worldwide update regarding mobile compatibility. What for?
To avoid the redirection of mobile users to a non-optimized page for mobiles, where :
- The text is illegible because to small,
- The links are to close to each other,
- The contents are larger than the screen and/or can’t be read, …
Only available for mobile, this update does not concern research conducted on tablets and computers.
It does not apply to the entire website but only on pages. A mobile-friendly page will often benefit from a better ranking in the results delivered by Google. By contrast, a non-optimized page will be likely to be behind other similar pages, leading to a natural loss of traffic.
Recent surveys show that websites, which do not offer a proper reading on mobile interfaces, have lost visibility on Google. In its last “Digital Advertising Report” (July 2015), Adobe Digital Index estimates that they have experienced an overall 10% natural loss of traffic since last April.
How to make sure that your pages are mobile-friendly ?
If the page is optimized for smartphones, the mention “mobile site” appears in grey under the URL of the website (in green), in the results delivered by Google on the mobile version.
You can also use the mobile compatibility test, you just have to enter the URL of your website on this online tool :
Your site is not adapted for a mobile use ?
It is not too late to react ! If you redo your website to make it mobile-friendly, Google will notice the changes when the crawlers will pass by and will index it quickly.
The best solution for your site: Responsive Web Design
The Responsive Web Design (RWD) allows the Internet users to read the same content on a large range of devices -desktop computer, tablet, smartphone, connected television…, while benefiting from an acceptable visual comfort: the viewers neither have to use an horizontal scroll bar, nor a zoom to read the required content.
Moreover, with the Responsive Web Design, there is only one URL and one HTML code per page. The only difference is the organisation of the different blocks of the page that will be reorganized – thanks to the CSS3 media queries technology – according to the type of device used.
For all these reasons, Google strongly recommends its use (rather than the two other methods: the Dynamic Serving and the creation of a mobile site with distinct URLs).
The mobile, a crucial issue !
- In 10 countries (United Stated and Japan included), the number of requests on mobiles is now higher than on desktop and tablets (Google, May 2015).
- In 2014, American adults spent more time on their mobiles than on their computers (eMarketer, April 2014).
- By 2017, more than 33% of the world population will be equipped with a smartphone (eMarketer, April 2014).