The brand Haribo wants to redefine its editorial strategy and inject fredhness and dynamism to its digital presence.
The creation of the brand’s digital signature “We’ll grow up later!” and the spreading of the message on Facebook, Twitter, Instagram and Pinterest.
- On Facebook, Atnetplanet seeks above all to increase the interactivity with the community and to help Tagada becoming part of its followers’ everyday life.
- On Twitter, the agency wants to focus on proximity with its followers and created, among others, the “#Tagada”.
- Atnetplanet also totally renewed the Tagada Instagram account through new creations (visuals, recipes…) with the aim to standardize the brand’s editorial line on all social platforms.
- The Pinterest account, recently created, targets users around 30 and proposes boards dedicated to recipes, interior design, DIY…