ITRACKERX, a world-class advanced fleet management and vehicle tracking solutions company, was looking to reach more B2B leads in order to get more business in the African market.
atnetplanet SA created a new online presence and website for the client. By using our software development skills, we launched the website within 2 weeks after receiving word of the successful bid. In addition to the launch of the website we also recommended that the client uses Media Buying to get to those hard to reach online B2B clients. We used Google Adwords Search and Display as a tool to retarget the B2B space.
It is said that managing online B2B within the fleet management space is difficult but we managed to find that “sweet spot” as part of the clients online objective.